AI automation for Irish SMEs: seven processes worth automating first
Seven processes Irish SMEs should automate first, where a person stays in the loop, what they cost to run and what the Grow Digital Voucher will not fund.
Notes from the build.
What we learn shipping websites, apps, custom software and AI for ambitious businesses, written by the people doing the work.
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App development cost Ireland: what an app really costs in 2026
Shopify vs WooCommerce Ireland, or a custom ecommerce build?
How much does a website cost in Ireland in 2026?
Web Development SEO Best Practices for 2026
Why your website is not converting (and what to fix first)
How to make an AI-ready website in 2026 (so AI answers cite you)
Web accessibility laws Ireland: what the EAA means for your website
Answer Engine Optimisation Ireland: How to Get Cited by ChatGPT
Native app vs web app vs PWA: which do you actually need?
Website Builders vs Custom Code: Which Should an Irish Business Choose?
High-Performance Websites: Core Web Vitals as a Design Decision
Bridging Design & Development: From Figma to Production
What Your Brand Actually Needs: A System, Not a Rebrand
Design That Converts: UX Hierarchy That Turns Visitors into Leads
The Macro Impact of Micro Decisions: Design Tokens at Scale
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Recent work
Proof you can open.
ESMA
Network
An FMCG network trading since 1976, with no way to prove its own worth. We built ESMA one custom platform, public site, member dashboard and native app, where every company and connection is finally searchable.
ProfitPays
Cost and risk consultancy for construction, taken from the first idea to launch, with a CMS the team extends themselves as the offer grows.
ERP
HEADtoHEAD
One event brand selling two events, in two countries and two currencies. We rebuilt the site and wrote the booking and payments engine that bills each order from the right company.
Trident
Holiday Homes
An Irish holiday-home network rebuilt around one question: find the right house, on a phone, in one session. Map-and-filter search, availability and booking on a custom theme.
Palmer
Shore
A new specialist in data-centre workforce governance, launched with a site that had to project authority from a standing start.
Total
Expo
An events business with three different buyers and a visual direction already set, taken from static pages to a site that actually moves.
Irish School
of Motoring
Driving lessons across eight vehicle categories, taught since 1961 and rebuilt around one booking spine, from sitemap to server.
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