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Gloves for women players, shown on the pitch.

Field Queens makes GAA gloves and sportswear designed by women players for women players, and sells them online to Ireland and the UK.

At a glance Field Queens 2024
Client
Field Queens
Year
2024
Role
Design · Development · Production
Deliverables
Shopify store · Brand film · Product photography
Stack
Shopify · Mode theme

In short

The problem
The store ran on Shopify’s free Brooklyn theme, and the product pages still used the brand’s early photographs.
What we built
A redesign on Shopify’s Mode theme, a brand film and a new set of product photographs.
What changed
The home page opens on footage from the film, and the product pages carry the new photographs.
Role
Design · Development · Production

The store

The store opens on footage from the film.

Loco Digital redesigned the Field Queens Shopify store on the Mode theme in 2024, and produced its brand film and product photography with partners: Shopify development from a Dublin studio. These are the live pages, captured in September 2026.

Pages from the Field Queens Shopify store, including the Apparel collection and a glove product page

Photography

Ten products, photographed again.

The new photographs reached the store in March 2024, ahead of the launch: gloves on white, front and back, and hats and snoods worn by players against a concrete wall.

Two of the new product photographs: the pink glove on a white background, and a player in the bobble hat against a concrete wall

The film

Under two minutes,
in the founders’ own words.

Shot in 4K in a dressing room and on a GAA pitch. The two founders, both inter-county players, explain how the brand started and why their glove is designed to fit the female hand.

Brand film, 2024 · 1:55

The result

Live since spring 2024.

The redesign is still the store at fieldqueens.ie, with stills and clips from the film on the home page and the new photographs on the product pages.

See it live

Browse the store, then watch the film.

Updated

Let’s talk

Got a project
in mind?

Mark or Adam will reply within one working day.