ESMA
Network
An FMCG network trading since 1976, with no way to prove its own worth. We built ESMA one custom platform, public site, member dashboard and native app, where every company and connection is finally searchable.
AI inside real products.
Humans in control.
Practical AI and automation built into the products and processes you already run. Useful, measured and accountable, not a demo that never ships.
The problem
Most AI demos
never actually ship.
It’s easy to get a flashy proof-of-concept and hard to get something dependable in production. Without evaluation, guardrails and a human in the loop, AI either never ships, or ships in a way you can’t stand behind.
What we build
AI integration that
actually ships.
Where AI and automation earn their place, with guardrails, evaluation and people in the loop.
How we work
Consult. Design. Build.
We are based at The Digital Hub in Dublin 8 and work with companies in Cork, Galway, Limerick and across Ireland. Most projects run remotely, with a handful of sessions in person.
01
Consult
We find where the work pays back: scoped, costed and honest about trade-offs.
02
Design
The system and the experience, around how your business really works. You see it before it’s built.
03
Build
Engineered and shipped by the same senior people. Working software in production, and you own it.
Recent work
AI integration and automation in Ireland, built and live.
ESMA
ProfitPays
Cost and risk consultancy for construction, taken from the first idea to launch, with a CMS the team extends themselves as the offer grows.
ERP
HEADtoHEAD
One event brand selling two events, in two countries and two currencies. We rebuilt the site and wrote the booking and payments engine that bills each order from the right company.
Trident
Holiday Homes
An Irish holiday-home network rebuilt around one question: find the right house, on a phone, in one session. Map-and-filter search, availability and booking on a custom theme.
Palmer
Shore
A new specialist in data-centre workforce governance, launched with a site that had to project authority from a standing start.
Total
Expo
An events business with three different buyers and a visual direction already set, taken from static pages to a site that actually moves.
Irish School
of Motoring
Driving lessons across eight vehicle categories, taught since 1961 and rebuilt around one booking spine, from sitemap to server.
FAQs
AI and automation, answered.
What people ask us before a project like this starts.
Is our data safe / used for training?
Your data stays yours. We choose approaches and providers that don’t train on it.
How accurate is it, really?
We evaluate before we ship and set guardrails, so you get honest numbers instead of a demo.
Where do humans stay involved?
Anywhere the cost of a mistake is high, with explicit review steps.
Do we need a huge dataset?
Often no. Many wins come from automation and off-the-shelf models applied well.
Will it lock us into one AI vendor?
We build so providers can be swapped; no single point of dependency.
What does it cost to run?
We size and cap usage up front so running costs are predictable.
Funding
Know what a grant
will and will not cover.
The Local Enterprise Office Grow Digital Voucher pays 50% of eligible digital adoption costs, up to €5,000: off-the-shelf software subscriptions, their configuration and training. It does not cover bespoke website development or custom software, and you need a completed Digital for Business project first. We scope which parts of your project qualify before you spend a euro.
Let’s talk
Let’s put AI
to work.
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