Two events. Two countries. One booking engine.
Lumenia runs ERP HEADtoHEAD, where organisations watch the leading ERP systems demonstrated back to back, to the same script, over two days.
At a glance Lumenia Consulting 2026
In short
The brief
ERP buyers don’t browse. They evaluate.
Choosing an ERP system is a decision an organisation lives with for a decade, and most of it happens in vendor meetings that are impossible to compare. HEADtoHEAD compresses it into two days.
Loco Digital designed the ERP HEADtoHEAD site for Lumenia Consulting in 2026 and built the booking engine behind it: UX design in Dublin, and the kind of custom software development in Ireland a two-company billing problem calls for. The site had to explain the format to a newcomer, and give a finance lead the detail to justify two days out of the office.
Event track record
Lumenia’s track record, since 2010.
The homepage carries the record below the two event cards.
2010
First HEADtoHEAD event
27
Events to date
650
Product demonstrations
2,344
ERP buyers hosted
Figures from the event’s own published record.
Homepage
Built around one decision: go, or don’t go.
Live event cards with running countdowns make it obvious which of the two events is open.
Templates
Five templates carry the whole event.
A small set of page types covers the journey from first look to booked place. Each is drawn for desktop and mobile from one component library, so a new edition is a content change, not a design project.
The hard part
Two companies, two currencies, one website.
The Dublin and Birmingham events are run by separate companies, each with its own currency, VAT regime and Stripe account. The site is set up to bill each event from its own company.
01
Why nothing off the shelf fitted
Ticketing platforms solve this by taking a cut of every seat and putting a third party between Lumenia and its own delegates. The plugin route solves it by assuming one merchant account per site. Neither was acceptable.
02
So the billing company resolves first
Choose a place at the Dublin event and the order summary already names who is billing you and in what currency, Invoiced by Lumenia Consulting Ltd (EUR), with Irish VAT calculated on the net price. When Birmingham bookings open, they bill the UK company at the UK rate.
The booking engine
Four steps, one order, one invoice.
A bespoke booking application on WooCommerce, so every booking lands as a real order the client can refund and report on from an admin they already know.
Under the hood
No plugin fitted. So we wrote one.
Two companies, one booking flow, and a booking engine written for both.
Engineered
One event template serving three states (pre-registration, live booking, or opening soon), switched by a per-event setting, so the page changes on its own as one edition closes and the next opens.
Ticket prices managed net of VAT from a dedicated settings screen, independent of WooCommerce products.
Branded transactional emails across the order lifecycle, and refunds straight from the dashboard.
Stack
The result
One site. No ticketing platform.
Dublin bookings are billed by the Irish company in euro, with no third-party ticketing fees and no platform to be locked into. Pricing, content, orders and the booking data are managed by Lumenia itself, in an admin they already knew how to use.
Our new ERP HEADtoHEAD™ website is live, a fresh look, easier navigation and a simpler way to explore and register for our events. Huge thanks to the Loco Digital team.
See it live
See the booking engine on the live site.
Let’s talk
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