ESMA
Network
An FMCG network trading since 1976, with no way to prove its own worth. We built ESMA one custom platform, public site, member dashboard and native app, where every company and connection is finally searchable.
Where digital, automation and AI
actually pay back.
A clear-eyed look at where software, automation and AI move the numbers for your business. Scoped, costed and grant-mapped, with no hype and no vendor agenda.
The problem
Everyone’s selling AI.
Few will say where it won’t pay.
Between the hype and the vendor pitches, it’s hard to know where automation and AI actually move your numbers, and where they’re an expensive distraction. Most advice comes with something to sell, so you’re left guessing what to invest in and what to leave alone.
What we build
Advice you can
actually act on.
What a consult gets you: the honest map of where to invest, and where not to.
How we work
Consult. Design. Build.
We are based at The Digital Hub in Dublin 8 and work with companies in Cork, Galway, Limerick and across Ireland. Most projects run remotely, with a handful of sessions in person.
01
Consult
We find where the work pays back: scoped, costed and honest about trade-offs.
02
Design
The system and the experience, around how your business really works. You see it before it’s built.
03
Build
Engineered and shipped by the same senior people. Working software in production, and you own it.
Recent work
Digital and AI consultancy in Dublin, put to work.
ESMA
ProfitPays
Cost and risk consultancy for construction, taken from the first idea to launch, with a CMS the team extends themselves as the offer grows.
ERP
HEADtoHEAD
One event brand selling two events, in two countries and two currencies. We rebuilt the site and wrote the booking and payments engine that bills each order from the right company.
Trident
Holiday Homes
An Irish holiday-home network rebuilt around one question: find the right house, on a phone, in one session. Map-and-filter search, availability and booking on a custom theme.
Palmer
Shore
A new specialist in data-centre workforce governance, launched with a site that had to project authority from a standing start.
Total
Expo
An events business with three different buyers and a visual direction already set, taken from static pages to a site that actually moves.
Irish School
of Motoring
Driving lessons across eight vehicle categories, taught since 1961 and rebuilt around one booking spine, from sitemap to server.
FAQs
Digital and AI consultancy, answered.
What people ask us before a project like this starts.
Is this just a report, or do you build it too?
Both are on the table. The consult stands alone, and the same team can design and build what it recommends.
Do you push a particular technology?
No. We’re tool-agnostic; the plan is built around your business rather than our preferences.
Can a grant cover the work?
Sometimes, in part. The Grow Digital Voucher through your Local Enterprise Office covers off-the-shelf subscriptions, IT configuration and training. Bespoke development falls outside it. The Enterprise Ireland Innovation Voucher is redeemed only with a registered knowledge provider, so it funds a research partner rather than us. We map what is open before we quote.
How long does a consult take?
Usually one to three weeks, depending on scope and access to your team.
Who will we actually work with?
Senior people: the ones who would lead the build. No juniors parked on a long contract.
What do we walk away with?
A scoped, costed, prioritised plan you can act on with us or anyone else.
Funding
Know what a grant
will and will not cover.
The Local Enterprise Office Grow Digital Voucher pays 50% of eligible digital adoption costs, up to €5,000: off-the-shelf software subscriptions, their configuration and training. It does not cover bespoke website development or custom software, and you need a completed Digital for Business project first. We scope which parts of your project qualify before you spend a euro.
Let’s talk
Let’s find
what pays back.
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