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Three buyers, one company, and a website in motion.

Total Expo designs and builds exhibition stands and event spaces from Dublin and Birmingham, selling to organisers, exhibitors and agencies, three audiences buying three different things from one company.

At a glance Total Expo Ltd 2024
Client
Total Expo Ltd
Year
2024
Role
Design system · Motion · Front‑end · Back‑end
Deliverables
Responsive system · Motion · Website build · CMS
Stack
WordPress · Elementor · ACF · GSAP · Lottie

In short

The problem
An events business speaking to three different buyers, with a visual direction already fixed before we arrived.
What we built
A responsive design system, the motion work, and a WordPress build with a CMS the team runs.
What changed
Static pages became a site that moves, and one that answers all three audiences instead of averaging them.
Role
Design system · Motion · Front‑end · Back‑end
Web promo · 35 s

The brief

Nine desktop designs, all at one width.

Total Expo builds exhibition stands and event spaces from Dublin and Birmingham: everything from a single exhibitor booth to field hospitals and sixty vaccination centres during the pandemic.

Loco Digital built the Total Expo website in 2024, adding the responsive system, the component library and the motion that existed only as notes beside the frames: the same engineering behind a website rebuild in Dublin.

Total Expo, the company history timeline, the solutions library and the scale of the business

Motion

Notes beside an artboard, turned into behaviour.

The direction asked for a site that moves: sections that assemble on scroll, line work that draws itself in, a map that fills point by point. It had to be interpreted rather than copied: pace, easing, order, and what happens when someone scrolls faster than the animation expects. Built with GSAP and ScrollTrigger, with Lottie for the drawn sequences. For motion off the website, in films and animated explainers, see motion graphics in Dublin.

The Total Expo site scrolling, sections assembling, line work drawing itself in, the audience routes resolving

Structure

One company, three different buyers.

An organiser filling a venue, an exhibitor booking one stand and an agency delivering for a client. Rather than one flattened services page, each gets a route of its own, and the work, the solutions library and the company’s own history sit behind all three.

Total Expo, the organiser and exhibitor routes, the map, and the mobile build
Total Expo on a phone: the Solutions page, the homepage with its video header, and the Contact Us enquiry page

The result

Live since December 2024.

Nine designed pages became a live site with three audience routes, a project archive, a solutions library, a news section and a company history. The Total Expo team edits all of it without a designer.

See it live

Best seen moving.

Scroll it rather than look at it.

Visit wearetotalexpo.com (opens in new tab) How we build websites

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