A site as precise as the work.
ProfitPays had no website and no agreed way to describe itself. We came in at the idea stage and stayed to launch, so structure and design were decided together.
At a glance ProfitPays 2025
In short
The brief
A business that sells precision had to look precise.
Loco Digital designed and built the ProfitPays website in 2025: web design in Dublin for a firm that manages cost and risk on construction projects, where being wrong is expensive, so the site had to feel as exact as the work.
Structure
Services mapped to how clients buy.
Nobody wakes up wanting BIM management; they want a project that does not overrun. So the services are organised the way a client experiences a project rather than the way a consultancy organises its departments, each one a page in its own right.
The content system
Freedom for the client, inside the design.
Seven services, no two the same shape. A rigid template forces every one into a mould that fits none of them, and an open canvas leaves the design one edit from breaking. So the pages are composed from a library of designed section types in ACF Flexible Content, stacked in any order, each arriving already correct in spacing, type scale, colour and responsive behaviour.
The build
One vocabulary, composed differently.
The same component set across the whole site, stacked differently on every page, so the pages read as a set without reading as a template.
Start to finish
From the first idea to the last deploy.
Led by one team from the blank page to the live site.
Engineered
A custom post type and template for services, where the system does its heaviest lifting.
A projects index that filters by service, expertise and sector.
Handed over
The part that decides whether a site is still good in three years.
A content system the client operates without us, and a design system that holds its shape no matter what they build with it.
Stack
“We’ve worked with Mark and the Loco team for a couple of years. Accommodating, knowledgeable across website UI and development, and we will keep working with them. Highly recommended.”
See it live
Go and read a real project.
The projects index is the fastest way to see the system working.
Let’s talk
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in mind?
Mark or Adam will reply within one working day.