Answer engine optimisation (AEO) services in Dublin
Answer engine optimisation makes your pages the source an assistant names when a customer asks a question you can answer. Our AEO services in Dublin run inside a new AI-ready build, or as a fixed-scope project on the site you already have. The AEO work covers:
- A question map. The questions your buyers put to assistants, drawn from Search Console, your sales calls and live AI answers, each assigned to one page.
- Page rewrites. The pages that bring in enquiries, rewritten against the question map.
- Markup and files. Schema, FAQ markup, llms.txt and robots.txt brought into line with the pages.
- An entity check. Your business details compared across your site, Google Business Profile, LinkedIn and directories, with every correction listed.
- Measurement. GA4’s AI Assistant channel and Search Console reports set up, so you can see which pages assistants send people to.
The project starts with what a crawler actually receives from your key pages, because no rewrite helps a page an assistant never reads. Then come the question map, the rewrites and the markup, and it ends with the reports set up and the question map handed to your team. The price is fixed before the work starts, from €10,000 ex VAT, and an optional retainer can keep the writing going afterwards.
Every change is one a conventional search audit would also ask for, so AEO sits alongside your existing SEO rather than replacing it. Our guide to answer engine optimisation in Ireland explains how engines choose their sources.
What an AI-ready build includes
AI search tools fetch a page, read it and decide whether it is clear and credible enough to quote. The definition of an AI-ready website, and a ten-point checklist you can run yourself, are in our guide to making a website AI-ready. This is what we build into the site:
- Server-rendered content. Your words are in the HTML before any script runs. Vercel and MERJ logged hundreds of millions of crawler fetches in late 2024, and the bots run by OpenAI, Anthropic and Perplexity executed no JavaScript at all.
- Structured data that matches the page. One JSON-LD graph per page, generated from the content on screen. Marking up anything a visitor cannot see risks a manual action from Google.
- Answer-first copy. Headings phrased the way your customers ask, with the answer in the first sentence beneath.
- A visible FAQ on every page that sells. Each answer complete on its own, because an engine quotes the answer without the question.
- Entity consistency. One business name, address, phone number and description on your site, in your schema, on your Google Business Profile and in directories. If they disagree, an engine cannot tell which version is right.
- An llms.txt file and a crawler policy. A plain file listing the pages that matter, and a robots.txt that admits the search crawlers you want, even if it blocks a training crawler such as GPTBot.
- Speed and accessibility. A slow page is fetched less often. We set Core Web Vitals targets, and check templates with automated tools and by keyboard.
We build loco.ie this way: server-rendered pages, one JSON-LD graph per page, FAQ markup generated from questions you can see, and an llms.txt kept in step with the sitemap.
An AI-ready website is not a chatbot. If what you want is an assistant that answers your own staff from your documents, that is a private AI assistant, scoped as a project of its own.
Why being quoted by AI search matters
Pew Research Center tracked browsing in March 2025: people clicked a result on 8% of Google searches that showed an AI summary, and on 15% of searches that did not. When the answer sits on the results page, the business named in it gets the attention, so being cited is now part of being found.
Assistants also send visitors of their own, and GA4 can group them into an AI Assistant channel, so you can see which pages ChatGPT, Perplexity and the others pass people to, and which enquiries follow.
AI-ready website design and AI-ready website content
The design side is structure: rendering, markup, schema, speed and crawler policy. The content side is what an engine quotes: each page answers a buyer’s question in its first sentence, then backs the answer with a price, a timeline or a named client. We plan which questions each page owns before any template is drawn, and we write the copy as well as build the site.
How do I improve how AI-ready my website is?
Three checks you can run yourself:
- View source. Open your most important page, view the raw source and search it for a sentence you would want quoted. If it is missing, fix rendering first.
- Read your robots.txt. Look for blocks on OAI-SearchBot, PerplexityBot or Bingbot. OAI-SearchBot decides whether you appear in ChatGPT Search, PerplexityBot feeds Perplexity, and Copilot answers from Bing’s index.
- Compare your facts. Put your footer, Google Business Profile and LinkedIn page side by side and correct any difference.
Builds that already work this way
ESMA International Network
Loco Digital designed and built the ESMA International Network platform in 2026: a public website, a members’ area, iOS and Android apps and an admin back office. Pages are rendered on the server, with Redis for caching and sessions, and one data model feeds the site and both apps, so all three state the same facts about more than 200 member companies. Read the ESMA case study.
ERP HEADtoHEAD
Loco Digital rebuilt the ERP HEADtoHEAD event site for Lumenia Consulting in 2026, with a booking and payments plugin on WooCommerce and Stripe. Each event is set up to bill from its own company in its own currency, while the pages that need to be found stay server-rendered HTML. Read the ERP HEADtoHEAD case study.
Just Transition Commission
The Commission’s website, live since February 2026, carries its publications library, its news archive and an Irish-language version. After our 2026 accessibility work on the site, axe-core counted 0 WCAG 2.1 A and AA violations across the templates tested on 19 September 2026, and markup that clean is what crawlers read most reliably. Read the Just Transition Commission case study.
All three sit within our web development service.
What sets the price of an AI-ready website
Projects at Loco start from €10,000. The price depends on the size of the site and whether its content already arrives as HTML. If it does, the work is a content and schema pass. If it does not, the site needs rebuilding: our web design in Dublin page covers new builds, and website redesign covers moving a site while protecting the rankings it has. The Grow Digital Voucher does not fund custom website development, as our Grow Digital Voucher guide sets out.
Our studio is at The Digital Hub in Dublin 8, and we work with companies across Ireland, mostly remotely.
