Why your website is not converting (and what to fix first)
A website not converting rarely has a traffic problem. Five common website conversion faults, and the order to fix them in, so enquiries follow.
Notes from the build.
What we learn shipping websites, apps, custom software and AI for ambitious businesses, written by the people doing the work.
Design posts
Bridging Design & Development: From Figma to Production
Your brand needs a system before a rebrand
Design That Converts: UX Hierarchy That Turns Visitors into Leads
The Macro Impact of Micro Decisions: Design Tokens at Scale
Recent work
Proof you can open.
ESMA
Network
An FMCG trade network founded in 1976. We built ESMA one custom platform: public site, member directory, member dashboard and iOS and Android apps, with one back office behind all of it.
ERP
HEADtoHEAD
The ERP HEADtoHEAD event site for Lumenia Consulting, rebuilt with a booking and payments engine on WooCommerce and Stripe set up to bill each event from its own company.
The Printed
Image
A Dublin print house with six services. We designed and built a site that opens on film of the production floor and gives every service a page of its own.
Trident
Holiday Homes
The website of an Irish holiday-home network, rebuilt for choosing and booking on a phone, with map-and-filter search and the availability and reserve screens. Delivered through our partner Altitude.
Total
Expo
An events business with three different buyers and a visual direction already set, built from nine desktop designs into a responsive site with scroll motion.
STIHL dealer
locators
Two dealer locators from one codebase for Origo, STIHL’s importer in Ireland and Northern Ireland: Eircode and postcode search, nearest first, no cookies and no framework.
Palmer
Shore
A new specialist in data-centre workforce governance, launched in 2026 with its first website and a page for each of its four services.
Just Transition
Commission
A website for Ireland’s Just Transition Commission in its own brand: a publications library, a news archive and an Irish-language version, followed by an accessibility programme on the live site.
Field
Queens
A Shopify store redesigned on the Mode theme for Field Queens, maker of GAA gloves designed by women players for women players, with a brand film and new product photography produced with partners.
IPAV
A custom Laravel membership platform for the Institute of Professional Auctioneers and Valuers: a public member directory, a thirteen-step online application paid by Stripe, member accounts, and the rebuilt ipav.ie website.
Altitude
Internet
A search-marketing company’s own website: one service template, a case-study library labelled by sector and separate UK and Ireland news pages, designed and built on WordPress in 2023.
Irish School
of Motoring
Driving lessons across eight vehicle categories, taught since 1961 and rebuilt around one booking spine, from sitemap to server.
ProfitPays
Cost and risk consultancy for construction, taken from the first idea to launch, with a CMS the team extends themselves as the offer grows.
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